Every piece of software on the internet is static by default. Troopod makes it self-evolving autonomously observing user behaviour, reasoning against brand goals, and shipping improvements without a product manager, designer, or developer in the loop.
See it in action
First agent exposed Figma-to-live, no developer needed
The problem
Brands spend millions building and optimising software yet every improvement still requires a human to notice, diagnose, and execute. The goal is always clear: more conversions, lower churn, higher LTV. The software just doesn't know it. Every website, app, and storefront on the internet ships once and stays frozen. We're changing that.
The vision
Software that observes, reasons, and improves itself continuously, in production.
We're building the infrastructure layer that sits between every brand and their software. It ingests interaction signals, maps them against declared business goals, generates targeted improvements, deploys them, and validates outcomes with no human in the loop.
Building now
Execution layer
Command center that autonomously executes software changes starting with Figma-to-live, expanding to full website optimisation.
Phase 2
Intelligence layer
AI that decides what to change and why reasoning from user signals and brand goals to generate and validate improvements autonomously.
01
Observe
Continuous ingestion of user interaction signals clicks, scrolls, drop-offs, conversions.
02
Reason
AI maps signals to brand goals and generates targeted, code-level improvements.
03
Deploy & validate
Changes ship directly to production. Outcomes measured. Loop repeats autonomously.
Market size
1.1B
Websites live on the internet today
Netcraft, 2025
200M+
Active business websites updated regularly
W3Techs estimate
$4.5T
Global e-commerce GMV in 2025
Statista, 2025
Every one of these is a static system that someone is paying to maintain, optimise, and improve manually. Troopod's TAM is every piece of software on the internet. We start with the 200M+ active business websites where the cost of not optimising is measured in lost revenue every single day.
Traction
60+
Brands live TATA, Colgate, Tanishq, Bombay Shaving Co.
5+
US clients Obvi, Essor & 3 agencies running
PLG↗
Self-serve agents now live Figma-to-live as entry wedge
Started as an AI-first service company
Built in-house agents to optimise live websites for enterprise brands. Proved the loop in production before productising it.
Figma-to-live the entry wedge
Targeting marketers, brand owners, and entrepreneurs. Wedge expands to full command center, then the self-evolving loop across all software.
US presence established early
Obvi and Essor (growth-stage D2C) plus 3 agencies actively running strong signal on US market fit before formal GTM push.
Why we win
01
Proprietary production data no one else has touched this
We operate directly on live production software. Real changes, real consequences, no safety net. Nobody else has gone here. Every agent run makes the system break-free, adding proprietary signal on what works by tech stack, industry, goal type, and audience. Competitors starting today are training on nothing.
02
Deep switching costs
Once the command center is running autonomous cycles on a brand's software, replacing it means losing months of performance history, re-integrating every data source, and re-training from scratch. No one leaves.
03
12-month operational head start
Running as a service company first meant we hit the hard edge cases real brands, real stacks, real failures in production before any pure-product competitor has shipped v1. That gap compounds.
Team
NJ
Neeraj Joshi
CEO
Early product at Spinny ($2B). Scaled a consumer product from zero. BITS Pilani.
RB
Rahul Bhola
CTO
Early tech at Lenskart ($6B). Built the infra that scaled. Now building it from day one. BITS Pilani.
Backed by
Razorpay VenturesKunal ShahAnkit Nagori+ Angels
The ask
01
Introductions to agencies and brands
Performance agencies, CRO agencies, and brands doing $10M+ ARR who are spending on conversion optimisation and would benefit from automating it.
02
GTM guidance positioning in front of the right customer
Help shaping how we show up in front of growth buyers the right narrative, channels, and entry point that gets a yes in the first conversation.
What you get
Equity worth
$25,000
Equity stake at current valuation in exchange for your time, network, and strategic guidance.
Revenue share
15%
On every transaction closed through introductions or opportunities you bring to Troopod.